If you live down a well with no radio, on Desert Island Discs famous/important people pick eight pieces of music they’d take to a desert island. Then at the end of the programme they pick a book* and a ‘luxury object’, meaning something that won’t help them escape or communicate with the outside world but will improve their stay on the island.
In a conversation with Anth Melton a couple of months ago about augmented reality, Anth said something that turned my view of the technology on its head. It’s stuck with me, got to be shared and he won’t be bothered, so here goes.
We tend to come at augmented reality from the point of view of the benefits ‘within’ it, ie. what it does for you once you’ve got your Google Goggles or iSpecs on and you’re wandering around a world you’ve programmed, seeing a range of content and adverts picked out and filtered for you. But Anth suggested we should regard the development of AR from the other direction, from a town planning / eco-improvement perspective. Perhaps it offers an incredibly powerful tool (or at least impetus) to sort out the real physical world. I honestly haven’t heard this perspective on AR anywhere else and it amazes me, the more I think about it, it’s almost Mayer Hillman counter-intuitive.
You know the way that sometimes urban spaces look suddenly, unexpectedly beautiful if you look up above the ground floor? The truism that if you’re walking around a shoddy town centre, overcrowded with consumers, full of advert hoardings and with every building covered in shop signage, that the buildings themselves are actually gorgeous? You just have to look slightly upwards – to the first floor and above – to get smacked in the face by how lush these streets of varied historic architecture are, especially at a quieter time of day. For me Oxford Street and in particular Charing Cross Road are like that early morning, when there aren’t the usual bucketloads of numpties. Brighton is like that too because we have ramshackle, alleyway architecture which fades into the background when the town is rammed brimful of tourists and shoppers.